Avante Mazda

Letter from Frank Serpa to extended Avante Mazda community

As a valued friend of Avante Mazda, we’d like you to be the first to know that after 20 years and two months providing Mazdas to the York Region and GTA we’ve decided to sell the dealership to an experienced auto executive, David Green, who will continue operations in the same location on Yonge Street.

We have been so honoured to serve you in the past 20 years. From starting as one of the Original Six GTA Mazda dealers and helping the brand grow and gain acceptance over that time, it has been a thrilling experience for my family, my valued employees and me. Many of them will stay on with the new ownership.

As many of you know, I have been also operating Serpa BMW in Newmarket at 87 Mulock Drive since April 2012. The land on which Avante Mazda is located has also been sold so it made sense at this time to also sell the dealership. I hope you understand and will continue to support David Green and his new team.

It is without a doubt a sad moment for me. So many people have helped Avante grow and prosper. This starts with our clients, who understood that our motto “Trust, without compromise” meant something important in our effort to operate transparently at all times. I wish I could thank each and every smiling and happy person who took delivery of a shiny new Mazda vehicle and came back again and again, often referring several family members. Our employees who made those moments happen deserve special thanks. So many stayed with us for so long. Our suppliers, vendors and trades people helped us operate at a peak level and our supporters in the city and in the neighbourhood will never be forgotten.

Mazda Canada supported us and brought us into the fold as relative unknowns and we thank them for all their support and understanding over the years. It is another family we are saying goodbye to—for the time being.

I am saying goodbye to the site on Yonge St. but not to you; you will hear from me in the near future, with additional plans. Thank you again. I could not have done it without you all.

Sincerely, Frank Serpa